Shan Hanif – Agency Insiders
About Course
Here’s What You Get:
I will teach you how to grow your agency the right way, as I have done with my own agency, Genflow, which did $23M in actual revenue in 2024 by selling services. This is the most practical and comprehensive program for agency owners. I am doing this to give back to founders, as the industry is saturated with gurus teaching all the wrong things.
5 programs to teach you everything to become a world class agency owner
The most comprehensive agency coaching program on the internet. Over 150+ videos, 50+ resources and everything taught by me and my team. You will learn from actual agency experts who still do this everyday.
1.Agency Audit
In this program we will go through your services, fix your offer, messaging and how you position yourself in the market. Fundamental to your success as an agency owners
Service Fundamentals
6 Lessons
1. Agency Brain Reset
2. Type of agency to build
3. Money making skills
4. Best agency to launch
5. Competitor Analysis
6. Deciding your core service
1. Picking your niche
2. Identifying your ideal agency client profile (IACP)
3. Mastering messaging to sign clients
1. The truth about offers no one tells you about
2. Revealing Genflow offers
3. Creating your offer from scratch Part 1
4. Creating your offer from scratch Part 2
5. Money back and results guarantees
6. The secret to offers that win
1. Analysing your leads
2. Crafting your outreach
3. MVP – Most Valuable Pitch (Sales Deck)
4. Setting up your operations (detailed)
5. Sales call strategy
6. Sales call framework
7. Agency Roadmap
8. Agency Audit
2.Client Acquisition
Learn how to get more clients through Hot Outreach, Paid Ads, Funnels, Content, Personal Brand and Cold Outreach. Everything I do at Genflow.
Strategy that helped me sign 250+ clients
7 Lessons
1. Worlds best acquisition strategy
2. Case study 1 – Hot Outreach
3. Case study 2 – Inbound
4. Case study 3 – Lead magnets
5. Case study 4 – Middle Men
6. 5 acquisition mistakes that cost me millions
7. Where to get clients from (for beginners)
1. Content Pillars – What to Post About as Agency Owners
2. Content Posting Strategy
3. Instagram Content Plan
4. Youtube Content Strategy
5. Twitter (X) and Linked-in content for leads
6. Personal email lists and newsletters
7. Direct Message (DM) Frameworks
8. CTA Mastery to drive leads
1. Landing pages vs websites
2. VSL Frameworks that convert
3. Funnel eco system to get leads
1. What is Hot Outreach
2. How Outreach Masterclass (60 mins)
3. Outreach example walkthroughs
4. Secret behind getting HOT leads
5. Lead qualification framework
6. Setup Hot Outreach in your agency (step by step)
7. Sales call strategy
8. Sales call frameworks
1. What is cold outreach?
2. Setting up your inboxes
3. Lead Gen – Where to get leads from?
4. Cold outreach scripts and tactics
1. Common mistakes to avoid
2. Competitor research
3. Ad Strategy 101
4. What good ad creative looks like
5. Copy that converts
6. Full ad account setup and walk through
7. Leads > Calls booked – Automated
8. Ads summary
1. Sales management process
2. Pipedrive setup and training
3. Mastering client agreements
3.Service Delivery
From onboarding to delivering all the work to hiring and managing your team. We will take you through step by step so you can set yourself up for success.
Client Onboarding
6 Lessons
1. Client onboarding setup (intro)
2. Internal kick off
3. Client onboarding emails
4. Client onboarding form
5. Internal kick off meetings
6. Client kick off call
1. SOPs 101
2. What SOPs to create
3. Example SOP: Communications Handbook
4. Example SOP: Briefing content deliverables
5. Example SOP: Delivering a new landing page to a client
1. The importance of project management
2. Managing client work
3. Managing team priorties and workload
1. The importance of project management
2. How to hire: Job, task, interview, trials, contracts
3. How to craft the perfect job description
4. What to look for when hiring
5. Freelance employment agreements
6. Onboarding your team
7. Retain remote team members
4.Client Management Playbook
The playbook to keeping your clients happy, increasing your retention and LTV.
Account Management
4 Lessons
1. Intro to James from Genflow
2. What account management is actually about
3. Account management framework (Comms, reporting, consulting, relationship)
4. 5 things I learnt after managing 100+ clients personally
1. Framework overview
2. Principles – Proactive, Responsive, Positive, Effective
3. SLA’s – Exact framework to follow
1. Creating a bullet proof client management model
2. Weekly client management cadence
3. Structuring your own and teams weekly calendar
1. Intro to managing client meetings
2. Client meeting management framework
3. 5 pillars of the client meetings framework
4. Structuring follows ups
5. Key principles of effective client meetings
1. Why so important and cadence needed
Genflow Secrets
I walk you through how I went from $0 to $23M a year in revenue.
The Genflow Story
4 Lessons
1. Accountant to Agency Owner – The Launch
2. $2M-$5M a year agency – The growth
3. Pain and struggle – Investment
4. World leading agency – The Profit
1. Lessons from signing clients that sold $200M+
2. 8 figure sales system
3. Hot outreach
4. Pitches that win
5. Sales calls
6. Contract negotiation
7. Managing your pipeline
8. Inbound lead generation advanced
1. Introducing James: My story and experience
2. Intro: Putting in place the right business strategy
3. Taking stock of your current strategy
4. Assessing your strategic positioning
5. Understanding your strengths, weaknesses, opportunities and threats
6. Mapping the market
7. Competitor and pricing analysis
8. Understanding your point of difference
9. Defining your target customers and audience
10. Assessing your readiness to define your strategy
11. Defining and implementing your strategy
12. Optimising your commercial models
13. When strategy fails and how to avoid it
Course Content
Topic 1: 01-Agency Growth Masterclass
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Lesson 1: Accountant To Agency Owner The Launch
09:04 -
Lesson 2: 2 M 5 M A Year Agency The Growth
02:00 -
Lesson 3: Pain And 11 M Investment The Struggle
11:00 -
Lesson 4: World Leading Agency The Profit
06:53
Topic 2: 02-WEEKFLOW
Topic 3: 03-Life Of An Entrepreneur
Topic 4: 01-Service Niche
Topic 5: 02-Niche Target Market
Topic 6: 03-High-Converting Offers
Topic 7: 04-Sign Clients Like Never Before
Topic 8: 01-Strategy That Helped Me Sign 100 Clients
Topic 9: 02-Inbound Leads – Personal Branding
Topic 10: 03-Landing Pages Funnels and VSLs
Topic 11: 04-Outbound Leads – Hot Outreach
Topic 12: 05-Outbound Leads – Automated Cold Outreach
Topic 13: 06-Paid Ads Email Marketing Automation
Topic 14: 07-Sales Leads and Pipeline Management
Topic 15: 01-Client Onboarding
Topic 16: 02-Business Processes
Topic 17: 03-Managing Team Execution
Topic 18: 04-Hiring Training Your Team
Topic 19: 01-Account Management Foundations
Topic 20: 02-Client Communication
Topic 21: 03-Client Management Systems
Topic 22: 04-Client Meetings
Topic 23: 05-Client Reporting
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